As a real estate investor and dealer a website should be an essential part of your lead generating campaign. It should be use to inform possible prospects about your services by detailing the ways in which you and your business can creatively buy their house. The important thing is that your website should be utilized to capture and follow up with leads.
The famous real estate investor Marko rubel provides some the key elements that your website should contain.
- A home page must contain a powerful headline that is intended to draw your prospect in to read the rest of the copy on your website and motivate them to act.
- An about us page that tells the view who you are and what you can do for them.
- A Contact Us page will contain ways in which to contact you. For example your cell Phone, your email address, and your fax etc.
- Testimonials of other fulfilled customers. This enhances your believability and reliability.
- A Property Information Form will ask for their name and contact information as well other applicable information like the property's address, their asking price for the house, estimated value of it, their present monthly advance payment amount and the reason that they are selling their house.
- A call to action tells your prospect what to do if they desire to trade their house. The prospect is then instructed to click on this link which leads them directly to a Property Information Form where they would fill out the essential information that will enable you to determine how to craft your offer and the way of communication to present that offer.
- You must have a linkage on every page of your website that leads to your assets.
